Social media
Social media is more than a scroll—it’s a chance to teach, inspire, and showcase innovation in motion.
At Adobe, I helped shape how Firefly showed up across channels, writing social copy that struck the right balance between educational and engaging. From AI prompt-writing tips to full-fledged feature launches, each post invited creators to explore what’s possible when imagination meets technology.
AI can’t read our minds…yet…
That’s why your prompt game has to be strong. This post taught creators how to craft better prompts, covering everything from subject and action to style, so they can generate exactly what they imagine.
When Adobe Firefly dropped new video editing features, I helped bring the launch to life across social. From scroll-stopping headlines to futuristic feature callouts, I crafted the copy that made creators pause mid-scroll and think: “Wait—Firefly can do that?”.
For the launch of Firefly’s new Generate Video features, I wrote the copy that set the tone, literally.
We paired fast-paced visuals with an upbeat track to showcase how creators can now bring their imagination to life frame by frame. The result? A launch that moved to its own creative rhythm.
Mortgage buydowns, zoning laws—most homebuyers aren’t familiar with these terms. While on the Redfin team, we used Instagram carousels as a way for us to educate audiences while positioning the company as a leading voice in the real estate market.
Click on the posts below to read through them.
To keep homebuyers and sellers informed on the various shifts in real estate, we created a series of posts that highlighted monthly and yearly changes across major US cities.
Housing Market Reports
Celebrating success
Whether it’s being named one of America’s Best Midsize Employers or giving a quick shoutout, it’s always important to highlight your team’s successes. Here are just a couple of examples of us giving props to the Redfin crew for their hard work.
